Bäring
Everyday and outdoor clothing · Shopify storefront in progress
An image-led Shopify storefront for men's and women's clothing, for the everyday and the outdoors. The store is password protected, with its first release coming soon.
Shopify · In progress
Project highlights
- Image-led Shopify storefront
- Six lifestyle collection routes
- Editorial field notes
- Separate Bäring Shadow direction
The strategy behind it.
The brief
Bring everyday clothing and outdoor life into one clear brand experience, with room for six lifestyle collection routes, editorial field notes and a separate Bäring Shadow visual direction.
Approach
The design pairs large-format lifestyle photography with direct navigation and a restrained Shopify page system. City, Nature, Play, Snow, Roam and Travel provide six routes into the collections; field notes give the editorial content its own place. Bäring Shadow takes a separate visual direction within the wider brand. These supplied draft screenshots show work in progress, not a launched store.
What the project includes.
Everyday and outdoors
A storefront direction for men's and women's clothing, connecting everyday use with days outside.
Six collection routes
City, Nature, Play, Snow, Roam and Travel organise the lifestyle-led browsing structure.
Editorial field notes
A dedicated editorial route sits alongside the catalogue and collection navigation.
Bäring Shadow
A separate visual direction uses a darker, military-inspired presentation while retaining a route back to the main collection.
Website and product views.
