All work
    E-commerce

    What The Trunk Jewels

    Shopify store for handcrafted jewellery

    What The Trunk Jewels — Shopify store for handcrafted jewellery
    Client & context

    Unique handcrafted jewellery e-commerce store on Shopify

    E-commerce · Completed project

    Project highlights

    • Shopify storefront
    • Jewellery collections
    • Product detail pages
    • Responsive shopping journey

    The strategy behind it.

    The brief

    What The Trunk needed an online store that could give its handcrafted jewellery a clear visual focus and make individual pieces easy to browse and buy.

    Approach

    I created a Shopify shopping experience built around the jewellery imagery, collection browsing and focused product pages, with the same route to purchase across screen sizes.

    Deliverables & notable features

    What the project includes.

    Image-led collections

    Collection pages keep the handcrafted pieces at the centre of the browsing experience.

    Product detail

    Dedicated product pages give each item its own clear purchase journey.

    Mobile shopping

    Browsing and buying remain direct on smaller screens.

    Shopify storefront

    The product catalogue and checkout journey are managed through Shopify.