All work
E-commerce
What The Trunk Jewels
Shopify store for handcrafted jewellery

Unique handcrafted jewellery e-commerce store on Shopify
E-commerce · Completed project
Project highlights
- Shopify storefront
- Jewellery collections
- Product detail pages
- Responsive shopping journey
The strategy behind it.
The brief
What The Trunk needed an online store that could give its handcrafted jewellery a clear visual focus and make individual pieces easy to browse and buy.
Approach
I created a Shopify shopping experience built around the jewellery imagery, collection browsing and focused product pages, with the same route to purchase across screen sizes.
Deliverables & notable features
What the project includes.
Image-led collections
Collection pages keep the handcrafted pieces at the centre of the browsing experience.
Product detail
Dedicated product pages give each item its own clear purchase journey.
Mobile shopping
Browsing and buying remain direct on smaller screens.
Shopify storefront
The product catalogue and checkout journey are managed through Shopify.
In use
Website and product views.
