If you run a small business in Windsor, Eton, Slough, Maidenhead, Ascot or anywhere across Berkshire, your website is doing one of two things: bringing you customers, or quietly costing you them. There's rarely a middle ground.
After building over 50 websites for businesses across the Royal Borough and the Thames Valley, I've put together the definitive checklist of what your small business website actually needs in 2026. No fluff, no jargon — just the 25 things that move the needle for local Berkshire businesses.
Bookmark this page, work through it section by section, and your website will be ahead of 90% of your local competitors.
Section 1: Foundations (the non-negotiables)
1. A custom domain on the .co.uk or .com TLD
If your website still ends in .wixsite.com, .squarespace.com or .shopify.com, fix that first. Local Windsor and Berkshire customers trust .co.uk domains more than any other extension.
2. SSL/HTTPS enabled
Google Chrome flags any site without HTTPS as "Not Secure". In a town like Windsor with affluent, tech-aware customers, that warning is a quiet conversion killer.
3. Mobile-responsive design
Over 68% of Windsor-area website traffic is now mobile (Google Analytics aggregate). If your site doesn't look beautiful on an iPhone 15, you're losing two-thirds of your visitors before they read a word.
4. Page load speed under 3 seconds
Every additional second of load time drops conversions by ~7%. Run your site through PageSpeed Insights — aim for a score of 90+ on mobile.
Phone number, email, or booking link must be visible without scrolling. Don't bury it in the footer.
Section 2: Local SEO essentials (Berkshire-specific)
6. Town and county in your page titles
Your homepage </code> tag should mention Windsor (or Slough, Maidenhead, etc.) and Berkshire. Example: <em>"[Business Name] — [Service] in Windsor, Berkshire"</em>.</span></p><h3 id="7-a-dedicated-location-page-for-each-town-you-serve" class="scroll-mt-28 font-display text-xl md:text-2xl font-semibold mt-10 mb-3"><span>7. A dedicated location page for each town you serve</span></h3><p class="text-muted-foreground text-lg leading-relaxed mb-5"><span>If you serve Windsor, Eton, and Maidenhead, you need three pages — one for each. A single "service area" page won't rank for any of them. (We've seen 3–5x ranking improvement after splitting these out.)</span></p><h3 id="8-nap-consistency-name-address-phone" class="scroll-mt-28 font-display text-xl md:text-2xl font-semibold mt-10 mb-3"><span>8. NAP consistency (Name, Address, Phone)</span></h3><p class="text-muted-foreground text-lg leading-relaxed mb-5"><span>Your business name, address, and phone number must appear <em>identically</em> on your website, Google Business Profile, Bark profile, Yell, Thomson Local, and every directory. Even tiny inconsistencies (e.g. "Windsor SL4 1AA" vs "Windsor, SL4 1AA") confuse Google.</span></p><h3 id="9-localbusiness-schema-markup" class="scroll-mt-28 font-display text-xl md:text-2xl font-semibold mt-10 mb-3"><span>9. LocalBusiness schema markup</span></h3><p class="text-muted-foreground text-lg leading-relaxed mb-5"><span>This is a hidden code block that tells Google "I'm a local business in Windsor at this address with these opening hours." Most small business websites don't have it. Adding it can lift local rankings within 30 days.</span></p><h3 id="10-a-fully-optimised-google-business-profile" class="scroll-mt-28 font-display text-xl md:text-2xl font-semibold mt-10 mb-3"><span>10. A fully optimised Google Business Profile</span></h3><p class="text-muted-foreground text-lg leading-relaxed mb-5"><span>Linked from your website, with weekly photos, posts, and reviews. For local "near me" searches in Windsor, your GBP matters more than your website.</span></p><h3 id="11-local-landmarks-and-street-names-in-your-copy" class="scroll-mt-28 font-display text-xl md:text-2xl font-semibold mt-10 mb-3"><span>11. Local landmarks and street names in your copy</span></h3><p class="text-muted-foreground text-lg leading-relaxed mb-5"><span>Don't just say "we serve Windsor". Say "we work with businesses on Peascod Street, around the Castle, in Eton, and across the Royal Borough". Google reads this as genuine local relevance.</span></p><h2 id="section-3-conversion-essentials" class="scroll-mt-28 font-display text-2xl md:text-3xl font-bold mt-14 mb-4"><span>Section 3: Conversion essentials</span></h2><h3 id="12-one-primary-call-to-action-per-page" class="scroll-mt-28 font-display text-xl md:text-2xl font-semibold mt-10 mb-3"><span>12. One primary call-to-action per page</span></h3><p class="text-muted-foreground text-lg leading-relaxed mb-5"><span>"Get a Quote", "Book a Call", "Order Now" — pick one and make it obvious. Two CTAs of equal weight = analysis paralysis.</span></p><h3 id="13-customer-reviews-and-testimonials-with-names-and-locations" class="scroll-mt-28 font-display text-xl md:text-2xl font-semibold mt-10 mb-3"><span>13. Customer reviews and testimonials with names and locations</span></h3><p class="text-muted-foreground text-lg leading-relaxed mb-5"><span>"Excellent service" — anonymous = useless. <em>"Excellent service" — Sarah, owner of [Business] in Windsor</em> = trust gold.</span></p><h3 id="14-real-photos-not-stock" class="scroll-mt-28 font-display text-xl md:text-2xl font-semibold mt-10 mb-3"><span>14. Real photos (not stock)</span></h3><p class="text-muted-foreground text-lg leading-relaxed mb-5"><span>A photograph of your shop on Thames Street or your team at your Maidenhead workshop is worth ten stock photos. Authenticity converts.</span></p><h3 id="15-pricing-or-starting-from-guidance" class="scroll-mt-28 font-display text-xl md:text-2xl font-semibold mt-10 mb-3"><span>15. Pricing or "starting from" guidance</span></h3><p class="text-muted-foreground text-lg leading-relaxed mb-5"><span>You don't need to publish every price, but a "from £X" anchor reduces unqualified enquiries by ~40%. Your time is valuable.</span></p><h3 id="16-a-simple-low-friction-enquiry-form" class="scroll-mt-28 font-display text-xl md:text-2xl font-semibold mt-10 mb-3"><span>16. A simple, low-friction enquiry form</span></h3><p class="text-muted-foreground text-lg leading-relaxed mb-5"><span>Name, email, message. Maybe phone. That's it. Every additional field cuts your conversion rate by ~10%.</span></p><h3 id="17-multiple-contact-options" class="scroll-mt-28 font-display text-xl md:text-2xl font-semibold mt-10 mb-3"><span>17. Multiple contact options</span></h3><p class="text-muted-foreground text-lg leading-relaxed mb-5"><span>Form, email, phone, WhatsApp, and a booking link. Different customers prefer different channels — give them all the options.</span></p><h2 id="section-4-legal-compliance-uk-specific" class="scroll-mt-28 font-display text-2xl md:text-3xl font-bold mt-14 mb-4"><span>Section 4: Legal & compliance (UK-specific)</span></h2><h3 id="18-gdpr-compliant-privacy-policy" class="scroll-mt-28 font-display text-xl md:text-2xl font-semibold mt-10 mb-3"><span>18. GDPR-compliant privacy policy</span></h3><p class="text-muted-foreground text-lg leading-relaxed mb-5"><span>Required by UK law if you collect any personal data — including via a contact form. A generic template is <em>not</em> enough; it must reference your business specifically.</span></p><h3 id="19-a-working-cookie-consent-banner" class="scroll-mt-28 font-display text-xl md:text-2xl font-semibold mt-10 mb-3"><span>19. A working cookie consent banner</span></h3><p class="text-muted-foreground text-lg leading-relaxed mb-5"><span>Must allow users to accept, reject, and customise. "By using our site you agree" no longer counts as consent under UK GDPR.</span></p><h3 id="20-terms-conditions-page" class="scroll-mt-28 font-display text-xl md:text-2xl font-semibold mt-10 mb-3"><span>20. Terms & Conditions page</span></h3><p class="text-muted-foreground text-lg leading-relaxed mb-5"><span>Especially important if you sell anything online (Shopify, services, bookings). Protects you from disputes.</span></p><h3 id="21-accessibility-wcag-22-aa-basics" class="scroll-mt-28 font-display text-xl md:text-2xl font-semibold mt-10 mb-3"><span>21. Accessibility (WCAG 2.2 AA basics)</span></h3><p class="text-muted-foreground text-lg leading-relaxed mb-5"><span>Alt text on every image, sufficient colour contrast, keyboard navigation. If you ever bid for council or NHS work in Berkshire, this is mandatory.</span></p><h2 id="section-5-technical-hygiene" class="scroll-mt-28 font-display text-2xl md:text-3xl font-bold mt-14 mb-4"><span>Section 5: Technical hygiene</span></h2><h3 id="22-a-submitted-xml-sitemap-and-robotstxt" class="scroll-mt-28 font-display text-xl md:text-2xl font-semibold mt-10 mb-3"><span>22. A submitted XML sitemap and robots.txt</span></h3><p class="text-muted-foreground text-lg leading-relaxed mb-5"><span>Both should live at <code class="px-1.5 py-0.5 rounded bg-muted text-foreground text-[0.9em]">yoursite.co.uk/sitemap.xml</code> and <code class="px-1.5 py-0.5 rounded bg-muted text-foreground text-[0.9em]">yoursite.co.uk/robots.txt</code>. Submit the sitemap to Google Search Console.</span></p><h3 id="23-google-search-console-google-analytics-4-installed" class="scroll-mt-28 font-display text-xl md:text-2xl font-semibold mt-10 mb-3"><span>23. Google Search Console + Google Analytics 4 installed</span></h3><p class="text-muted-foreground text-lg leading-relaxed mb-5"><span>You can't improve what you can't measure. Both are free.</span></p><h3 id="24-a-404-page-that-helps-users-find-what-they-need" class="scroll-mt-28 font-display text-xl md:text-2xl font-semibold mt-10 mb-3"><span>24. A 404 page that helps users find what they need</span></h3><p class="text-muted-foreground text-lg leading-relaxed mb-5"><span>Don't just say "page not found". Link back to your homepage, services, and contact page.</span></p><h3 id="25-a-backup-and-update-plan" class="scroll-mt-28 font-display text-xl md:text-2xl font-semibold mt-10 mb-3"><span>25. A backup and update plan</span></h3><p class="text-muted-foreground text-lg leading-relaxed mb-5"><span>Wix and Shopify handle this automatically. WordPress sites need monthly maintenance — without it, your site is a security incident waiting to happen.</span></p><h2 id="how-to-use-this-checklist" class="scroll-mt-28 font-display text-2xl md:text-3xl font-bold mt-14 mb-4"><span>How to use this checklist</span></h2><p class="text-muted-foreground text-lg leading-relaxed mb-5"><span>Print it. Tick off what you have. Be honest about what you don't.</span></p><p class="text-muted-foreground text-lg leading-relaxed mb-5"><span>Most small business websites in Berkshire score 8–12 out of 25. If you score 18+, you're ahead of your competition. If you score 22+, you're in the top 5% locally.</span></p><h2 id="need-help-getting-from-tickbox-panic-to-ticked" class="scroll-mt-28 font-display text-2xl md:text-3xl font-bold mt-14 mb-4"><span>Need help getting from "tickbox panic" to "ticked"?</span></h2><p class="text-muted-foreground text-lg leading-relaxed mb-5"><span>If working through this list feels overwhelming, that's normal — most of these touch design, content, code, legal, and marketing all at once. As a </span><a class="text-primary font-medium underline underline-offset-4 hover:no-underline" href="/web-designer-windsor">Windsor-based web designer</a><span> working with small businesses across Berkshire, I can audit your current site against this checklist, give you a prioritised roadmap, and (if you want) build the new site for you.</span></p><p class="text-muted-foreground text-lg leading-relaxed mb-5"><a href="https://calendly.com/webkatie" rel="noopener noreferrer" target="_blank" class="text-primary font-medium underline underline-offset-4 hover:no-underline">Book a free 30-minute discovery call</a><span> and we'll go through your top 3 gaps together.</span></p><p class="text-muted-foreground text-lg leading-relaxed mb-5"><span>You can also explore my </span><a class="text-primary font-medium underline underline-offset-4 hover:no-underline" href="/services/wix">Wix website packages</a><span>, </span><a class="text-primary font-medium underline underline-offset-4 hover:no-underline" href="/services/shopify">Shopify store builds</a><span>, or </span><a class="text-primary font-medium underline underline-offset-4 hover:no-underline" href="/pricing">transparent pricing</a><span> to see what working together might look like.</span></p></article><aside class="hidden lg:block lg:sticky lg:top-28 lg:self-start lg:max-h-[calc(100vh-8rem)] lg:overflow-y-auto"><nav aria-label="Table of contents" class="rounded-2xl border border-border bg-card p-5"><p class="mb-4 flex items-center gap-2 font-display text-sm font-bold uppercase tracking-wider text-muted-foreground"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-list h-4 w-4 text-primary"><path d="M3 12h.01"></path><path d="M3 18h.01"></path><path d="M3 6h.01"></path><path d="M8 12h13"></path><path d="M8 18h13"></path><path d="M8 6h13"></path></svg>Contents</p><ul class="space-y-2 text-sm"><li><a href="#section-1-foundations-the-non-negotiables" class="block leading-snug transition-colors hover:text-primary font-semibold text-primary">Section 1: Foundations (the non-negotiables)</a></li><li class="pl-4"><a href="#1-a-custom-domain-on-the-couk-or-com-tld" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">1. A custom domain on the .co.uk or .com TLD</a></li><li class="pl-4"><a href="#2-sslhttps-enabled" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">2. SSL/HTTPS enabled</a></li><li class="pl-4"><a href="#3-mobile-responsive-design" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">3. Mobile-responsive design</a></li><li class="pl-4"><a href="#4-page-load-speed-under-3-seconds" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">4. Page load speed under 3 seconds</a></li><li class="pl-4"><a href="#5-a-clear-working-contact-method-above-the-fold" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">5. A clear, working contact method above the fold</a></li><li><a href="#section-2-local-seo-essentials-berkshire-specific" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">Section 2: Local SEO essentials (Berkshire-specific)</a></li><li class="pl-4"><a href="#6-town-and-county-in-your-page-titles" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">6. Town and county in your page titles</a></li><li class="pl-4"><a href="#7-a-dedicated-location-page-for-each-town-you-serve" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">7. A dedicated location page for each town you serve</a></li><li class="pl-4"><a href="#8-nap-consistency-name-address-phone" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">8. NAP consistency (Name, Address, Phone)</a></li><li class="pl-4"><a href="#9-localbusiness-schema-markup" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">9. LocalBusiness schema markup</a></li><li class="pl-4"><a href="#10-a-fully-optimised-google-business-profile" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">10. A fully optimised Google Business Profile</a></li><li class="pl-4"><a href="#11-local-landmarks-and-street-names-in-your-copy" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">11. Local landmarks and street names in your copy</a></li><li><a href="#section-3-conversion-essentials" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">Section 3: Conversion essentials</a></li><li class="pl-4"><a href="#12-one-primary-call-to-action-per-page" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">12. One primary call-to-action per page</a></li><li class="pl-4"><a href="#13-customer-reviews-and-testimonials-with-names-and-locations" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">13. Customer reviews and testimonials with names and locations</a></li><li class="pl-4"><a href="#14-real-photos-not-stock" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">14. Real photos (not stock)</a></li><li class="pl-4"><a href="#15-pricing-or-starting-from-guidance" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">15. Pricing or "starting from" guidance</a></li><li class="pl-4"><a href="#16-a-simple-low-friction-enquiry-form" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">16. A simple, low-friction enquiry form</a></li><li class="pl-4"><a href="#17-multiple-contact-options" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">17. Multiple contact options</a></li><li><a href="#section-4-legal-compliance-uk-specific" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">Section 4: Legal & compliance (UK-specific)</a></li><li class="pl-4"><a href="#18-gdpr-compliant-privacy-policy" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">18. GDPR-compliant privacy policy</a></li><li class="pl-4"><a href="#19-a-working-cookie-consent-banner" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">19. A working cookie consent banner</a></li><li class="pl-4"><a href="#20-terms-conditions-page" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">20. Terms & Conditions page</a></li><li class="pl-4"><a href="#21-accessibility-wcag-22-aa-basics" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">21. Accessibility (WCAG 2.2 AA basics)</a></li><li><a href="#section-5-technical-hygiene" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">Section 5: Technical hygiene</a></li><li class="pl-4"><a href="#22-a-submitted-xml-sitemap-and-robotstxt" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">22. A submitted XML sitemap and robots.txt</a></li><li class="pl-4"><a href="#23-google-search-console-google-analytics-4-installed" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">23. Google Search Console + Google Analytics 4 installed</a></li><li class="pl-4"><a href="#24-a-404-page-that-helps-users-find-what-they-need" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">24. A 404 page that helps users find what they need</a></li><li class="pl-4"><a href="#25-a-backup-and-update-plan" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">25. A backup and update plan</a></li><li><a href="#how-to-use-this-checklist" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">How to use this checklist</a></li><li><a href="#need-help-getting-from-tickbox-panic-to-ticked" class="block leading-snug transition-colors hover:text-primary text-muted-foreground">Need help getting from "tickbox panic" to "ticked"?</a></li></ul></nav></aside></div></div></section><section class="py-10 bg-muted/30 border-y border-border"><div class="container mx-auto px-4"><div class="" style="opacity:0;transform:translateY(50px)"><div class="max-w-3xl mx-auto"><div class="grid sm:grid-cols-2 gap-8"><div><h3 class="font-display text-sm font-bold uppercase tracking-wider text-muted-foreground mb-4 flex items-center gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-globe w-4 h-4 text-primary"><circle cx="12" cy="12" r="10"></circle><path d="M12 2a14.5 14.5 0 0 0 0 20 14.5 14.5 0 0 0 0-20"></path><path d="M2 12h20"></path></svg>Related Services</h3><ul class="space-y-2"><li><a class="inline-flex items-center gap-2 text-foreground hover:text-primary transition-colors font-medium group" href="/services/wix">Wix Website Design<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right w-3.5 h-3.5 opacity-0 -translate-x-1 group-hover:opacity-100 group-hover:translate-x-0 transition-all"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></li><li><a class="inline-flex items-center gap-2 text-foreground hover:text-primary transition-colors font-medium group" href="/services">All Services<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right w-3.5 h-3.5 opacity-0 -translate-x-1 group-hover:opacity-100 group-hover:translate-x-0 transition-all"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></li></ul></div><div><h3 class="font-display text-sm font-bold uppercase tracking-wider text-muted-foreground mb-4 flex items-center gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-map-pin w-4 h-4 text-primary"><path d="M20 10c0 4.993-5.539 10.193-7.399 11.799a1 1 0 0 1-1.202 0C9.539 20.193 4 14.993 4 10a8 8 0 0 1 16 0"></path><circle cx="12" cy="10" r="3"></circle></svg>Local Pages</h3><ul class="space-y-2"><li><a class="inline-flex items-center gap-2 text-foreground hover:text-primary transition-colors font-medium group" href="/web-designer-berkshire">Web Designer Berkshire<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right w-3.5 h-3.5 opacity-0 -translate-x-1 group-hover:opacity-100 group-hover:translate-x-0 transition-all"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></li><li><a class="inline-flex items-center gap-2 text-foreground hover:text-primary transition-colors font-medium group" href="/web-designer-slough">Web Designer Slough<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right w-3.5 h-3.5 opacity-0 -translate-x-1 group-hover:opacity-100 group-hover:translate-x-0 transition-all"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></li><li><a class="inline-flex items-center gap-2 text-foreground hover:text-primary transition-colors font-medium group" href="/web-designer-maidenhead">Web Designer Maidenhead<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right w-3.5 h-3.5 opacity-0 -translate-x-1 group-hover:opacity-100 group-hover:translate-x-0 transition-all"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></li></ul></div></div></div></div></div></section><section class="relative overflow-hidden border-t border-foreground/15 bg-background py-20 text-foreground md:py-28"><div class="container relative z-10 mx-auto px-6 md:px-10"><div class="max-w-6xl"><div class="mb-6 text-base font-medium text-foreground/60" style="opacity:0;transform:translateY(12px)">Got a project in mind?</div><h2 class="mb-9 max-w-[13ch] 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Book a free discovery call to discuss your project.</p><div class="flex flex-col sm:flex-row gap-4 items-start" style="opacity:0;transform:translateY(20px)"><div class="will-change-transform"><a class="inline-flex items-center justify-center gap-2 whitespace-nowrap font-medium ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 [&_svg]:pointer-events-none [&_svg]:size-4 [&_svg]:shrink-0 h-11 rounded-full bg-studio-ink px-10 py-7 text-base text-studio-paper group hover:bg-primary" href="/contact"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-calendar mr-2 w-5 h-5"><path d="M8 2v4"></path><path d="M16 2v4"></path><rect width="18" height="18" x="3" y="4" rx="2"></rect><path d="M3 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