Windsor · Berkshire · Redesign

    Website Redesign in Windsorfor sites that look dated and convert worse

    A conversion-led rebuild with a proper SEO migration — new design, sharper structure, and a 301 redirect map so the rankings you've earned come with you. From £2,200.

    Projects from £2,200 · Fixed pricing · UK based

    A redesign goes wrong in two predictable ways. Either it's a cosmetic reskin that looks nicer but changes nothing about enquiries, or it's a technically careless relaunch that quietly destroys the search rankings you spent years building. I've been called in to fix both, usually by Windsor and Berkshire businesses whose traffic fell off a cliff the week their new site went live.

    My redesigns start with evidence, not mood boards. What are people actually searching before they land on you? Which pages already bring enquiries, and which are dead weight? Where do visitors bail out on mobile? That analysis shapes the sitemap and the page structure — then the visual design gets built on top of a plan rather than in place of one.

    The migration itself is treated as a separate deliverable: a complete URL inventory, a 301 redirect map, schema and metadata carried across, sitemap resubmission and post-launch monitoring in Search Console for the first month. Windsor clients can go through the plan in person before we commit to it.

    What's included

    Everything you need to launch

    Analytics and Search Console review of what's working today
    Competitor and search-intent analysis for your Windsor market
    New sitemap and page structure built around enquiry paths
    Conversion-led design: clear hierarchy, obvious next step on every page
    Full 301 redirect map from every old URL to its new home
    Metadata, schema and internal linking rebuilt, not lost
    Speed and Core Web Vitals work as part of the build
    Search Console monitoring for 30 days post-launch
    Redesign services in Windsor

    Six ways a Windsor website redesign gets done

    Whether you need a full rebuild or a targeted intervention, the redesign is scoped to the actual problem.

    Full redesign & rebuild

    New design, new structure, new platform if needed — with the SEO migration handled as a first-class part of the project rather than an afterthought.

    Website redesign

    Platform migration

    Moving off WordPress, Squarespace or an old custom site to Wix Studio or Shopify, with content mapping and redirects that preserve rankings.

    Wix designer Windsor

    Ecommerce redesign

    Rebuilding a store that gets traffic but not sales — product page, cart and checkout redesigned around the drop-off points in your data.

    Shopify designer Windsor

    Conversion-only refresh

    Structurally sound site, weak results? Homepage, service pages and enquiry flow rewritten and redesigned without a full rebuild.

    Windsor web designer

    Post-relaunch recovery

    Traffic collapsed after a relaunch? I audit redirects, canonical tags, indexation and schema, then fix what the previous build broke.

    Local SEO Windsor

    Custom rebuilds

    When the redesign is really a software problem — portals, quoting tools, member areas — the answer is a custom build, not a prettier brochure.

    Custom development Windsor
    Process

    How it works

    01

    Audit

    Analytics, Search Console and competitor review to establish what must be protected and what must change.

    02

    Structure & scope

    New sitemap, redirect strategy and a fixed price signed off before design begins.

    03

    Design & build

    Figma designs for approval, built on Wix Studio, Shopify or React with weekly previews.

    04

    Migrate & monitor

    Redirects live, sitemap resubmitted, then 30 days of Search Console monitoring and free tweaks.

    "Our old site was eight years old and embarrassing. The rebuild kept every ranking we had and enquiries went up straight away."

    Helen

    Consultancy, Windsor

    "A previous developer relaunched us and traffic vanished. Katie found the missing redirects and we recovered within six weeks."

    Chris

    Retailer, Berkshire

    FAQs

    Frequently asked questions

    How much does a website redesign in Windsor cost?+

    Redesigns start at £2,200 for a small brochure site rebuilt on Wix Studio, £3,500–£6,000 for a larger multi-service site with content restructuring, and £4,500+ for ecommerce redesigns. The SEO migration is included in the price rather than sold as an extra — it isn't optional if you want to keep your traffic.

    Will a redesign hurt my Google rankings?+

    It can, and that's why the migration is treated as its own deliverable. I build a complete inventory of your existing URLs, map every one to its new equivalent with a 301 redirect, carry over titles, descriptions and schema, keep your strongest-performing content rather than 'refreshing' it away, resubmit the sitemap, and monitor Search Console for a month afterwards. Done that way, rankings normally hold and often improve because the new site is faster and better structured.

    How do you decide what to change?+

    Data first. Analytics shows which pages earn enquiries and where visitors leave; Search Console shows which queries you already rank for and shouldn't jeopardise; competitor analysis shows what buyers in your market see elsewhere. Only then do we make design decisions — that's the difference between a redesign and a reskin.

    How long does a redesign take?+

    Two to three weeks for a small Wix Studio rebuild, four to six weeks for a larger site or ecommerce redesign, plus about a week for redirect mapping and pre-launch QA on sites with lots of legacy URLs. Windsor clients often move faster because content reviews can happen in person.

    Can you keep my existing content and photos?+

    Yes, where they're still doing a job. I'll tell you honestly which pages are pulling their weight, which need rewriting, and which should be consolidated or redirected. Photography I'll either art-direct with a local Windsor photographer or supplement with high-quality stock if budget is tight.

    My traffic dropped after someone else relaunched my site. Can you fix it?+

    Usually. The common culprits are missing or chained 301 redirects, canonical tags pointing at the wrong URLs, accidental noindex tags left from staging, a broken or unsubmitted sitemap, and lost internal links. I audit all of that, produce a prioritised fix list, and implement it — most recoveries show movement within four to eight weeks.

    Should I change platform as part of the redesign?+

    Only if the platform is the constraint. If you're on WordPress and drowning in plugin maintenance, or on Squarespace and outgrowing its commerce tools, then yes. If your current platform is fine, keeping it saves you money — I'd rather spend your budget on structure and content.

    Do you rewrite the copy too?+

    Copy is included and it's often where most of the conversion gain comes from. I rewrite service pages around what your Windsor customers actually search for and worry about, then structure each page so the next step is always obvious.

    What happens after launch?+

    Thirty days of free tweaks plus Search Console monitoring so any indexation issue is caught early. After that, optional care plans from £70/month cover updates, changes and ongoing performance checks.

    What we build

    More web design services in Windsor

    Every project is run from the Windsor studio, so Windsor work is covered by the same team and the same process.

    Shopify web designer in WindsorEcommerce stores for Windsor retailers and product brands.Shopify ecommerce design
    Wix web designer in WindsorWix Studio sites Windsor owners can edit themselves.Wix website design
    Custom web development in WindsorBespoke builds, portals and web apps for Windsor businesses.custom web development
    Website redesign in WindsorRebuilds for dated Windsor sites that no longer convert.redesigns for established businesses
    Local SEO in WindsorGet found for searches made in and around Windsor.digital strategy
    Website maintenance in WindsorOngoing care plans for Windsor sites once you're live.managed services & support

    Related Articles

    The Small Business Website Checklist: 25 Essentials for Windsor & Berkshire Owners (2026)
    Local Business

    The Small Business Website Checklist: 25 Essentials for Windsor & Berkshire Owners (2026)

    A practical, no-fluff checklist of the 25 things every Windsor and Berkshire small business website needs in 2026 — from local SEO and Google Business Profile to legal compliance and conversion essentials.

    Read more
    The Best Web Designers in Windsor in 2026: An Honest Local Guide
    Local Business

    The Best Web Designers in Windsor in 2026: An Honest Local Guide

    An honest, locally-written guide to the best web designers in Windsor, Berkshire for 2026 — what to look for, what to avoid, and the questions you must ask before signing.

    Read more
    How Much Does a Website Cost in Windsor in 2026? An Honest Local Price Guide
    Business

    How Much Does a Website Cost in Windsor in 2026? An Honest Local Price Guide

    Real, transparent web design pricing for Windsor and Berkshire businesses in 2026 — from £500 freelancer sites to £25k+ custom builds, broken down by what you actually get.

    Read more
    Finding the Best Web Designer in Windsor, Berkshire: A Complete Guide
    Local Business

    Finding the Best Web Designer in Windsor, Berkshire: A Complete Guide

    Looking for a professional web designer in Windsor? Discover what to look for when choosing a local web designer in Berkshire and why working with someone local matters.

    Read more
    Shopify Store Setup in Berkshire: Everything You Need to Know
    E-commerce

    Shopify Store Setup in Berkshire: Everything You Need to Know

    Planning to launch an online store in Berkshire? Here's your complete guide to Shopify store setup, from choosing your plan to launching your first products.

    Read more
    5 Signs Your Website Needs a Refresh
    Web Design

    5 Signs Your Website Needs a Refresh

    Is your website still serving your business? Here are the telltale signs it's time for an update.

    Read more
    Website Redesign in WindsorBespoke buildsBuilt to convertUK-wideStrategy-ledWebsite Redesign in WindsorBespoke buildsBuilt to convertUK-wideStrategy-ledWebsite Redesign in WindsorBespoke buildsBuilt to convertUK-wideStrategy-led
    Free 20-Minute Discovery

    A redesign that keeps your rankings

    Book a free 20-min review — in Windsor or by Zoom.