Website Redesign in Windsorfor sites that look dated and convert worse
A conversion-led rebuild with a proper SEO migration — new design, sharper structure, and a 301 redirect map so the rankings you've earned come with you. From £2,200.
Projects from £2,200 · Fixed pricing · UK based
A redesign goes wrong in two predictable ways. Either it's a cosmetic reskin that looks nicer but changes nothing about enquiries, or it's a technically careless relaunch that quietly destroys the search rankings you spent years building. I've been called in to fix both, usually by Windsor and Berkshire businesses whose traffic fell off a cliff the week their new site went live.
My redesigns start with evidence, not mood boards. What are people actually searching before they land on you? Which pages already bring enquiries, and which are dead weight? Where do visitors bail out on mobile? That analysis shapes the sitemap and the page structure — then the visual design gets built on top of a plan rather than in place of one.
The migration itself is treated as a separate deliverable: a complete URL inventory, a 301 redirect map, schema and metadata carried across, sitemap resubmission and post-launch monitoring in Search Console for the first month. Windsor clients can go through the plan in person before we commit to it.
Everything you need to launch
Six ways a Windsor website redesign gets done
Whether you need a full rebuild or a targeted intervention, the redesign is scoped to the actual problem.
Full redesign & rebuild
New design, new structure, new platform if needed — with the SEO migration handled as a first-class part of the project rather than an afterthought.
Website redesignPlatform migration
Moving off WordPress, Squarespace or an old custom site to Wix Studio or Shopify, with content mapping and redirects that preserve rankings.
Wix designer WindsorEcommerce redesign
Rebuilding a store that gets traffic but not sales — product page, cart and checkout redesigned around the drop-off points in your data.
Shopify designer WindsorConversion-only refresh
Structurally sound site, weak results? Homepage, service pages and enquiry flow rewritten and redesigned without a full rebuild.
Windsor web designerPost-relaunch recovery
Traffic collapsed after a relaunch? I audit redirects, canonical tags, indexation and schema, then fix what the previous build broke.
Local SEO WindsorCustom rebuilds
When the redesign is really a software problem — portals, quoting tools, member areas — the answer is a custom build, not a prettier brochure.
Custom development WindsorHow it works
Audit
Analytics, Search Console and competitor review to establish what must be protected and what must change.
Structure & scope
New sitemap, redirect strategy and a fixed price signed off before design begins.
Design & build
Figma designs for approval, built on Wix Studio, Shopify or React with weekly previews.
Migrate & monitor
Redirects live, sitemap resubmitted, then 30 days of Search Console monitoring and free tweaks.
Recent projects
"Our old site was eight years old and embarrassing. The rebuild kept every ranking we had and enquiries went up straight away."
Helen
Consultancy, Windsor
"A previous developer relaunched us and traffic vanished. Katie found the missing redirects and we recovered within six weeks."
Chris
Retailer, Berkshire
Frequently asked questions
How much does a website redesign in Windsor cost?+
Redesigns start at £2,200 for a small brochure site rebuilt on Wix Studio, £3,500–£6,000 for a larger multi-service site with content restructuring, and £4,500+ for ecommerce redesigns. The SEO migration is included in the price rather than sold as an extra — it isn't optional if you want to keep your traffic.
Will a redesign hurt my Google rankings?+
It can, and that's why the migration is treated as its own deliverable. I build a complete inventory of your existing URLs, map every one to its new equivalent with a 301 redirect, carry over titles, descriptions and schema, keep your strongest-performing content rather than 'refreshing' it away, resubmit the sitemap, and monitor Search Console for a month afterwards. Done that way, rankings normally hold and often improve because the new site is faster and better structured.
How do you decide what to change?+
Data first. Analytics shows which pages earn enquiries and where visitors leave; Search Console shows which queries you already rank for and shouldn't jeopardise; competitor analysis shows what buyers in your market see elsewhere. Only then do we make design decisions — that's the difference between a redesign and a reskin.
How long does a redesign take?+
Two to three weeks for a small Wix Studio rebuild, four to six weeks for a larger site or ecommerce redesign, plus about a week for redirect mapping and pre-launch QA on sites with lots of legacy URLs. Windsor clients often move faster because content reviews can happen in person.
Can you keep my existing content and photos?+
Yes, where they're still doing a job. I'll tell you honestly which pages are pulling their weight, which need rewriting, and which should be consolidated or redirected. Photography I'll either art-direct with a local Windsor photographer or supplement with high-quality stock if budget is tight.
My traffic dropped after someone else relaunched my site. Can you fix it?+
Usually. The common culprits are missing or chained 301 redirects, canonical tags pointing at the wrong URLs, accidental noindex tags left from staging, a broken or unsubmitted sitemap, and lost internal links. I audit all of that, produce a prioritised fix list, and implement it — most recoveries show movement within four to eight weeks.
Should I change platform as part of the redesign?+
Only if the platform is the constraint. If you're on WordPress and drowning in plugin maintenance, or on Squarespace and outgrowing its commerce tools, then yes. If your current platform is fine, keeping it saves you money — I'd rather spend your budget on structure and content.
Do you rewrite the copy too?+
Copy is included and it's often where most of the conversion gain comes from. I rewrite service pages around what your Windsor customers actually search for and worry about, then structure each page so the next step is always obvious.
What happens after launch?+
Thirty days of free tweaks plus Search Console monitoring so any indexation issue is caught early. After that, optional care plans from £70/month cover updates, changes and ongoing performance checks.
Explore Our Other Services
More web design services in Windsor
Every project is run from the Windsor studio, so Windsor work is covered by the same team and the same process.
Where Windsor fits in
Nearby towns we also design websites for:
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Read moreA redesign that keeps your rankings
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